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My

work process

‘Simplifying complexity to facilitate human-centric decision making.’

I analyze complex scenarios by the use of design activities that focus on listening to people (customers, employees, and stakeholders) in order to create a holistic understanding of the interactions with a context, product, or service.

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My design process translates business needs and the project's vision into streamlined human-centered experiences. It aims to understand needs, pain points, and expectations, is co-creative and values everyone's input within a self-organized team, is holistic and considers the entire environment and ecosystem, is iterative and repeats the cycle as often as necessary to ensure learning and well-thought deliverables and tailored experiences.​

Define

Build

Explore

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Skills &
Roles

​Soft Skills

  • Team oriented, creative, reliable, responsible, committed, proactive, flexible, and cooperative

  • A clear & thoughtful communicator, active listener, and continuous learner

  • Strategic and analytical thinker, with the ability to solve complex problems

  • Strong leadership, attention to detail & blunt decision-making skills, with the ability to balance conflicting interests

  • Team leadership, training, direction, and support to external & internal teams

  • Ability to remain calm under pressure and handle multiple needs simultaneously, meet deadlines, deal with changing priorities, and crisis situations

 

Specialties

  • Service Design & Business

  • Leadership, Communication & Presentation

  • Critical Thinking, Process Design & Research

  • Design Thinking & Product Design (UX/UI)

  • Training, Facilitation & Mentoring

  • Team Building & Training

 

Community Roles

  • Leader at Ladies That UX Brazil

  • Mentorship Program Leader (2020 - Present)

  • UX Community Leader
    Leader and cofounder of the UXPE community (2020 - Present)

  • Mentor at Mentoras
    Service Design, UX Design, UX Research, Carrier & Portfolio mentor (2020 - Present)

Methods
& Tools

​Methods

  • Business Model Canvas

  • Customer Journey Maps

  • Service Blueprints

  • Stakeholder maps

  • Service Scenarios

  • Need Bases Profiles & Personas

  • Empathy Map

  • Experience & Product Flows

  • Concept Sketches

  • Mockups

  • Wireframes

  • Prototypes

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Qualitative Research

  • Ethnography

  • Workshop facilitation

  • Interviews & observations

  • Generative sessions (co-creation)

  • Usability tests

  • Service Safari

 

Quantitative Research

  • Online surveys

  • Google analytics

  • Business analytics (NPS & ROI)

 

Work Modes

  • Agile / Scrum

  • Design Thinking

  • Lean UX

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Tools

  • White boards, paper, pens 

  • Creativity, empathy, imagination

  • Milanote, Miro, Mural, Notion

  • Figma, Adobe XD, Sketch, Axure

  • Loom, Lookback

  • Adobe Suite

  • Cuckoo

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